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Superdrug in Westfield to trial 'virtual mirrors' Wood Lane, London Middlesex England

Superdrug in Westfield to trial 'virtual mirrors'

Published: 25th August 2010

It seems tradititional glass mirrors are no longer enough for people who want to preen themselves in cosmetics stores.

Superdrug in the Westfield shopping Centre is to trial virtual mirrors which will allow to take a photograph of themselves and use the touch screen to show them what different cosmetics and make up would look like on them.

According to Chemist and Druggist, after taking a photograph of themselves using the mirrors inbuilt camera, customers scan the product into the machine and it puts it onto their virtual face.

Superdrug customers will then be encouraged to 'tweet' their new look!

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